February 15, 2012 1 Comment
By T. Strong
We are always happy to answer the call of our automotive friends to fly across the United States to check out their newest products so when Toyota calls, The Industry Cosign answers. Our recent trip to La Jolla, California proved that much thought has gone into creating the Prius c with many changes and upgrades added since the first generation Prius launched in the US in 2000. This includes the fact that the Prius c is lighter and more fuel efficient than its predecessor.
On this trip, we were able to take the Prius c for a spin. The letter “c” for this model represents “city” and who better a target audience than younger, eco-conscious buyers? Bob Carter, Group VP of U.S. Sales for Toyota says that, “The Prius c is targeted at young singles and couples and is the gateway vehicle for the Prius Family.” And, with the Prius c One starting out at just under $19K, this is an affordable car that offers maximum use of interior space, the best MPG (53) of any car without a plug and one heck of a driving experience. The Prius c offers a single grade with four equipment levels with price points as follows: