The 5Ws: Celia San Miguel
Who: Celia San Miguel
What: Sicka Than Average (http://www.sickathanaverage.com)
Why: An online destination for savvy cosmopolitan women with an eclectic, risk-taking, forward-thinking sense of style and an understanding of fashion and makeup as art forms and mediums for self-expression, Sicka Than Average gives readers the scoop on all things beauty and style while encouraging them to find their own voice, their own personal aesthetic, rather than mimicking celebrity looks or abiding by restrictive style categories.
Where: Based in New York
When: Established February 2008