Home > Just So You Know, The Industry Cosign > DEWAR’s MasterBlenders Launch event in NYC: DJ Small, Shadee, Anthony Rey & San One, singer Frankie Negron and more

DEWAR’s MasterBlenders Launch event in NYC: DJ Small, Shadee, Anthony Rey & San One, singer Frankie Negron and more



Spotlighting Master Blenders of Music, Sound and Style

DJs Small, San One, Anthony Rey and Shadee

Additional Celebrity Guest in Attendance included Award-Winning Latin Music Star Frankie Negron and R&B Sensation Cherlise, Among Others.

DEWAR’S MasterBlenders (L-R)DJs Anthony Rey, Small, San One and Shadee

NEW YORK – November 2011 – DEWAR’S® Blended Scotch Whisky, the number one-selling premium blended Scotch whisky in the United States , proudly announced the launch of DEWAR’S MasterBlenders, a unique program featuring Latin music’s hottest DJs. The program was launched in New York at an invitation-only soiree at club PHUKET, located in Washington Heights on Monday, Nov. 7, 2011.

DEWAR’S has enlisted renowned DJs Small, San One, Anthony Rey and Shadee for the event, which also featured signature DEWAR’S cocktails – all perfectly mixed to emulate each DJs own taste and style. More details about DEWAR’s Master Blenders are available at www.facebook.com/dewarsmasterblenders.

“The marrying process of our blended scotch whisky is what gives DEWAR’S its signature flavor, much like each of these amazing DJs marries Latin rhythms to create their own signature sound,” said Fannie Young, vice president, brand managing director, DEWAR’S Blended Scotch Whisky.

“The DEWAR’S Master Blenders event combined our unique heritage and tradition with modern music. It’s a celebration of sounds, style and taste.”

Celebrities, tastemakers and whisky aficionados were in attendance at this epic affair dressed in upscale attire for an evening of masterfully mixed DEWAR’s cocktails and one of a kind sounds by the DEWAR’s MasterBlenders.

“We are excited to be working with DEWAR’S Blended Scotch Whisky,” says DJ Smalls. “As a Dominican DJ, I can speak for myself and the other Latino DJs when I say how excited we are at the opportunity to represent the Latino music industry and showcase our talents.”

About the DEWAR’S Master Blenders:

DJ Shadee

The New York bred music spinster put his career into high gear when his growing popularity caught the attention of the City’s most celebrated Spanish-Language Radio DJ and personality DJ Alex Sensation. Since then he has spun for La Mega Mezcla del Mediodia, along-side Alex Sensation, in several different venues where the dynamic duos mixing and record selection continued to impact the Big Apple’s nightlife scene. He recently joined the cable television network MUSIC CHOICE as a programmer and personality for their Musica Urbana & Music Choice Mixtape Channels

DJ San One

Inspired by hip-hop legends Kid Capri, Funk Flex and Tony Touch and New York heroes Preci$e and Danny S, DJ San-One laid the foundation for his career at as a teen. Bedroom practice led to family get-togethers and eventually into the hottest clubs in New York City. The Harlem born DJ travels to mix for the finest venues in the United States. His mixed CDs has more than 15,000 downloads on his website. In only eight years, DJ San-One has become one of the leading DJs in the music industry.

DJ Anthony Rey

Born in Santiago, Dominican Republic, Anthony Rey aka “El Chico Mezcla,” immigrated to the United States at the age of 18. He mixes with the hottest Latino disc jockeys known in the tri-state area that host the infamous radio stations “X96.3” and “La Mega 97.9.” Currently he is known as one of the best DJs of the New York and New Jersey club scenes, local radios stations, and Internet shows. DJ Anthony Rey is currently working on a project to give back to the community all the support they give him by sponsoring young deejays in his native Santo Domingo.

DJ Smalls

DJ Smalls is one of the top artists in the music industry and New York City club scene. Born in East Harlem, New York City, DJ Smalls (Kenneth Salcedo) started his career in the music industry in 1994. Currently a Radio DJ for the most listened to Spanish radio station in NYC, Mega 97.9 FM, he has gained an incredible following.


About DEWAR’S®

The name of DEWAR’S® is one of the most respected in the world of Scotch whisky. Founded in 1846 by John Dewar Sr., DEWAR’S has grown from a small wine and spirits merchant shop in Perth, Scotland, to become a global brand, famed the world over for quality blended whiskies. Today, DEWAR’S is one of the largest whisky brands in the world, and the top selling premium blended Scotch whisky in the United States. The foundation stone of the portfolio is the DEWAR’S® WHITE LABEL® blend, first created in 1899. The complete DEWAR’S portfolio includes: DEWAR’S WHITE LABEL Blended Scotch Whisky, DEWAR’S 12 Year-Old Special Reserve Blended Scotch Whisky, DEWAR’S 18 Year-Old Founder’s Reserve Blended Scotch Whisky and DEWAR’S Signature Blended Scotch Whisky. For additional information, please visit www.dewars.com or www.facebook.com/dewarsmasterblenders.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDÍ® rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Blended Scotch Whisky, the number-one selling premium blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.



Award-winning singer and actor Frankie Negron

Division 1/Universal Republic Records Recording Artist-Cherlise arrives at PHUKET. She was in New York promoting her new single “Love U Right” featuring award-winning Hip-hop artist Lil Wayne.

DJ San One

DEWAR’S MasterBlenders,models and bottles


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