by Cherese L. Jackson
An impression is an effect produced on the senses, mind or emotions. Something that denotes an engraved mark or figure. No matter who you are, you have at some point in time purchased products based on their brand; items such as clothing, sneakers, electronics and even food to name a few. In other words you have made decisions among competing brands while ultimately choosing some brands over others because of an impression even before an actual experience.
What does this all mean? As an individual, you must acknowledge that you are a brand. And who better to market your personal brand than you. This means that at the end of the day, the success of your personal brand lies in your hands.
Even though your appearance is a part of your impression it’s not the only thing, which matters. Your impression means your overall personality and it consists of the following:
- The way you carry yourself
- The way your dress
- The way you express yourself
- Your mannerism
- Your behavior Read more…
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