RedOne JOINS FORCES WITH CASH MONEY RECORDS
Multi-GRAMMY-winning Morocco-born producer, songwriter, and musician RedOne (Nadir Khayat) has made a name for himself as a hit-maker, collaborating with the likes of Lady Gaga, Akon, Jennifer Lopez, Pitbull, Enrique Iglesias, Nicole Scherzinger, Nicki Minaj and Usher, among others. The producer, who is also the founder and CEO of 2101 Records in a joint venture with Lucian Grainge of Universal Music, will join forces with Ronald “Slim” and Bryan “Baby” Williams’ Cash Money Records inside the Universal Music Group system, to launch two acts Mohombi and TalkBack who will be on the Cash Money- 2101 Records roster.
“I have always been impressed with the way Slim and Baby do business. Their determination to build their artists’ careers from the ground to super stardom, shows their sheer commitment,” said RedOne. “I have strived to work with the best in the industry throughout my career and this opportunity to partner my 2101 label with Cash Money on these projects is one such example. Together, we’ll be able to continue to help Build Global Stars and make hit music that we hope fans around the world will enjoy”
“We consider Cash Money a family, and RedOne fits right in,” says Slim about the joint venture. “He is a world-class producer, songwriter, musician and now record executive who just adds to what we have built here, and look forward to expanding in the years ahead.”
The first two artists on the 2101 Records roster in partnership with Cash Money will be Swedish-Congolese singer/ songwriter Mohombi and pop trio Talkback. Mohombi, who calls his irresistible dancehall party sound, “Afro-Pop” has collaborated with such artists as T.I., Far East Movement, Pitbull, Nelly, Akon and Nicole Scherzinger. An amazing dancer and entertainer, his videos have drawn a remarkable 200 million views and he has amassed an army of online fans as well; 84,000 on twitter and 323,000 on Facebook. He has scored multi-platinum, chart-topping singles in France, Spain, Holland, Belgium, Switzerland and Sweden, with a Top 10 hit in Canada and a #1 single in Japan.
L.A.-based Talkback consists of three siblings, Jet, Bri and Matt, whose first single, “Laugh, Laugh,” is already proving a viral hit. They cite as influences a wide range of performers, including Brian Wilson, the Beatles, blink-182, Green Day, Billy Joel, The Cars, Van Halen, Motley Crue, Poison, Coldplay, Aerosmith, Rolling Stones, Michael Jackson, Nirvana, LMFAO, Biggie Smalls and Frank Sinatra, among many others.
RedOne’s work has earned more than 50 international hit singles in the past five years, including 20 #1 singles – his next single to be released is Nicki Minaj’s “Pound the Alarm,” which he co-wrote and produced with the pop songstress He has earned three GRAMMY Awards, been named BMI’s Songwriter of the year in 2010, Billboard magazine’s Producer of the Year and multiple awards from the Swedish Music Publishers Association. Most recently, a number of singles from RedOne’s collaborations are topping Billboard charts including Nicki Minaj’s “Starships” which reached #1 on iTunes; Havana Brown’s (featuring Pitbull) “We Run The Night” reached #1 on the Billboard Dance Club Chart; Far East Movement’s (featuring Justin Bieber) “Live My Life” also reached #1 on iTunes; among many more. The music videos for the RedOne penned and produced songs – “On the Floor” by J.Lo, “Bad Romance” by Lady Gaga, and “Rain Over Me” by Pitbull featuring Marc Anthony – have garnered more than 1.3 billion views, combined, on Vevo. Beyond his music, RedOne is also intimately involved in his recently launched 2101 Foundation, a nonprofit organization committed to helping disadvantaged youth with big dreams and to inspire and motivate young people to pursue their passion in life through music, arts and education.
“This is all about bringing true creative talent together and providing them the resources, guidance and platform to innovate,” stated Lucian Grainge, Chairman & CEO of Universal Music Group. “I love these guys!”
Cash Money Records, the New Orleans-based independent label founded in 1991 by brothers Ronald “Slim” Williams and Bryan “Baby” Williams from that city’s housing projects, is a remarkable, rags-to-riches American success story. The label inked a groundbreaking $30 million distribution deal with Universal Music Group in 1998 that allowed the brothers to retain a major share of their royalty and publishing revenue, as well as rights to their master recordings.
The Williams first signed rap superstar Lil Wayne to their Cash Money label when he was just 11 years old. The multi-platinum, Grammy winning hip-hop icon known as Weezy became part of the legendary hip-hop group the Hot Boys with Juvenile, B.G. and Turk. Wayne has been with Cash Money ever since, using the label as his base of operations for a series of best-selling albums including 2006’s Tha Carter III, the year’s top-selling album, with more than 3.5 million sold to date.
For more information on RedOne and his 2101 Records artists, please visit www.2101records.com or follow him on twitter at www.twitter.com/redoneofficial. Follow other 2101 Records artists at www.twitter.com/2101records. For additional information on the 2101 foundation, please visit www.2101foundation.org.