|New York, NY November 14, 2012 – Last night award winning multicultural marketing agency Egami Consulting Group hosted the inaugural Purpose Awards in New York City. Celebrating Purposeful living, the event honored brands, organizations and individuals who have boldly declared purpose as a core part of their business initiatives and lives. “All the honoree’s are an inspiration to other’s and demonstrate the power of incorporating purpose into our business initiatives and daily lives. We are delighted to provide a platform that highlight’s their purpose driven work” said Teneshia Warner Founder of Egami Consulting Group and Author of Profit With Purpose: A Marketer’s Guide to Deliver Purpose Driven Campaigns to Multicultural Audiences.
Egami has a longstanding partnership with MSLGROUP North America, serving as their strategic diversity partners, and the theme for the evening was that purpose has to be central in engaging multicultural consumers and when working with multicultural communities. The audience of top innovators, senior marketing executives, leading brands, community organizations, entrepreneurs and media honored and celebrated those who are already trailblazing with a purpose in their respective industries.
The ceremony, co hosted by Teneshia Warner, founder of multicultural marketing and public relations agency Egami Consulting Group and Social Influencer and Brand Maven Bevy Smith, presented awards across multiple categories throughout the evening.
Award categories and winners include:
The Giant’s Honor– Saluting brands that are using their platform and reach to inspire and ignite higher living.
Winner: Proctor & Gamble’s: My Black Is Beautiful Campaign
The Commander Honor– Saluting small business owners who are making a significant difference in society by expanding their purpose in a dynamic way
Winner: Kathryn Finney, Founder of TBF Group
The Luminary Honor– Saluting individuals who are influencing culture with their own independent voice and personal brand.
Winner: Celebrity Chef Roble and Fashion Designer and Stylist Phillip Bloch
The Champion Honor– Saluting non-profits and those who rally them by masterfully leveraging their platform and voice in the name of social change and human advancement.
Winner: Beverly Bond and Black Girls Rock!
The Avant-Garde Honor– Saluting a marketing campaign that delivers purpose inspired solutions that impact multi-cultural communities.
Winner: Disney’s Dreamers Academy
“Walking in Purpose is powerful and the Purpose Awards highlighted to everyone in the room that it is possible to achieve your business objectives while empowering others. This is a very powerful and progressive notion, and I salute Teneshia for creating this platform” said Bevy Smith, Social Influencer, Brand Maven and Creator of ‘Dinner With Bevy Series
The Purpose Awardsafter party was the official launch of the ground-breaking book Profit With Purpose: A Marketers Guide to Deliver Purpose-Driven Campaigns to Multicultural Audiences. Written by Teneshia Warner, with the foreword provided by Hip-hop pioneer and entrepreneur Russell Simmons, Profit With Purpose is a manual for entrepreneurs and organizations on how to connect with the multicultural audience in a Purposeful way. Profit With Purpose has already received rave reviews from a huge number of brands, marketers, influencers and celebrities.
Profit With Purpose can be purchased from Paramount Market Publishing, Amazon.com and other leading booksellers.