Home > Events, Just So You Know, Photos > Angela Simmons, Sevyn Streeter Encourage Fans to #TryTMS at Chicago Walmart

Angela Simmons, Sevyn Streeter Encourage Fans to #TryTMS at Chicago Walmart




Angela Simmons & Sevyn Streeter take on Chicago at Walmart for

the Beautiful Textures “Preserving the Beauty of Our Heritage” in-store event. 

(CHICAGO) – April 21, 2014– On Saturday, April 19, 2014, Beautiful Textures presented the “Preserving the Beauty of Our Heritage” in-store experience to Chicago residents. Held at Walmart (8331 S. Stewart Ave.), the event was hosted by WGCI‘s Loni Swain and featured pop culture icon, Angela Simmons, and hit recording artist, Sevyn Streeter.

The event kicked off with WGCI’s DJ Phantom on the turntables to set the energy of the day. WGCI’s DJ 33 1/3 took over at show time just as Loni Swain graced the stage to welcome the crowd and introduce the sponsors. Strength of Nature Global Brand Manager, Camila Crews, greeted the crowd and introduced Strength of Nature Global Marketing Director, Charlene Bastien-Dance, who shared the purpose for the event and highlighted the new Texture Manageability System (TMS) and Dream Kids products.

From there, attendees enjoyed one-on-one interviews with Angela and Sevyn, who both shared their own TMS experience and love for the product. The crowd especially turned up when Sevyn performed hits from her debut EP, “Call Me Crazy, But…” At the end of the program, Angela and Sevyn participated in a special meet and greet where they signed autographs and took pictures with their fans.


Photos: ExclusiveAccess.Net


Angela Simmons, Loni Swain & Sevyn Streeter pose for the camera (left); the ladies sharing laughter during a conversation about the joys and challenges women have with their hair (right)

Sevyn got up close and personal with her fans

Sevyn’s serenades were backed-up by DJ 33 1/3


The crowd loved every second

Next, Angela & Sevyn took time to sign autographs

Lucky fans got pictures with the two ladies before the day’s end

“Preserving the Beauty of Our Heritage”

***Check out Sevyn’s performance by clicking the image below***


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On-air personality Loni Swain and an “incognito” Angela Simmons pose for a pic before their morning interview

On Friday, April 18th, Angela Simmons stopped by Chicago’s WGCI to chat with midday personality, Loni Swain, about Beautiful Textures‘ new Texture Manageability System (TMS), the “Preserving the Beauty of Our Heritage” in-store event and what she’s been up to. Like old girlfriends, they discussed the versatility and challenges of African American hair textures and how products like TMS are changing the game on making hair manageable. She highlighted the fact that she works out a lot and raved about how TMS makes it easier for her to keep it manageable, tame her edges and go from curly to straight at any time. More importantly, she encouraged the listening audience to come to the in-store and celebrate its launch. Afterward, they talked about Angela’s fashion style, philanthropic efforts and upcoming projects.

Photo Credit: 135th Street Agency

Angela in studio with WGCI’s Loni Swain

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Beautiful Textures caught up with attendees of WGRB’s “Seven Singing Shepherds” event at Christ Universal Temple in Chicago

On the evening of Friday, April 18, Beautiful Textures reached the masses at Christ Universal Temple‘s “Seven Singing Shepherds” Good Friday Celebration. The event, which featured Gospel powerhouses Donnie McClurkin, Beverly Crawford and Micah Stampley, brought in close to three thousand attendees made up of women, men and kids, both young and old, and served as the perfect set up to the next day’s “Preserving the Beauty of Our Heritage” in-store experience.

Photo Credit: 135th Street Agency

All set up and ready to go at Christ Universal Temple

Spreading the word

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About Reversible™ Straightening Texture Manageability™

Strength of Nature – the makers of African Pride, Beautiful Textures, Elasta QP, MegaGrowth, TCB, Pro-line and Soft & Beautiful – is revolutionizing the hair industry with a ground-breaking product:

This revolutionary system has created a totally new category in hair care. Never before has hair been able to have it all – total manageability and versatility. For natural girls, it’s the flexibility to Flip™ back-and-forth from curly to straight and then back again, and if you have relaxed hair the system extends the time you need to touch-up between relaxer new growth applications.

The secret is the Inner-Active™ Leave-In Conditioner, which is infused with essential oils, natural butters and amino acids, and has no harsh chemicals. The Inner Active™ leave-in conditioner penetrates the hair, causing it to elongate and soften while making it easier to detangle. Once the detangling process is complete, the hair is blow-dried and flat ironed, creating beautifully straight, touchable soft hair with unmatched body, movement and shine – all in a fraction of the time of most traditional straightening methods.

Now in four quick steps, curly girls can go from natural curls to straight styles and back again without compromising or permanently altering their curl pattern. The system gives Reversible™ Straightening that lasts up to 6 weeks, plus the benefit to stop damaging your hair from daily heat straightening, or the choice to stop using harsh chemicals to permanently relaxed hair. But remember, the Texture Manageability™ System gives you the choice to go back to natural at any time because the Inner-Active Conditioners do not permanently change your hair texture.


   IG & Twitter: @LovinMyTextures

Facebook: BeautifulTextures




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