Home > Events, Photos, The Industry Cosign > Chrisette Michele & Beautiful Textures Take Over World Natural Hair Show

Chrisette Michele & Beautiful Textures Take Over World Natural Hair Show


Chrisette Michele teamed up with Beautiful Textures for the 2014 World Natural Hair Show in Atlanta.

(ATLANTA) – April 28, 2014: On Saturday, April 26 and Sunday, April 27, Beautiful Textures dominated the World Natural Hair Show in Atlanta. Held at the Georgia International Convention Center (2000 Convention Center Concourse), the two-day experience was a hit with attendees and featured Grammy-award winning artist, Chrisette Michele! Showcasing an amazing display of products, hair demonstrations and a ton of free giveaways, both days featured celebrity hair stylist, Felicia Leatherwood, and master hair stylist, Pam Hogan, who educated attendees on the new Texture Manageability System (TMS).

Saturday’s highlight was the launch of National Hair Revolution Day – an annual campaign presented by Strength of Nature Global, LLC that celebrates the freedom of hair choice and versatility. The initiative received amazing support through social media from naturalistas at the event and abroad.


Sunday’s highlight was the highly anticipated appearance of Grammy-award winning artist, Chrisette Michele. The crowd waited in excitement as Strength of Nature Global Brand Manager, Camila Crews, welcomed them to the Beautiful Textures booth and shared a little about the brand and the new Texture Manageability System. She then introduced Chrisette who took to the stage to greet the fans and shared her enthusiasm of being a naturalista. Afterward, Chrisette sang her hit single, “A Couple of Forevers,” and participated in a special meet and greet where she signed autographs and took pictures with her fans.



Photos: James Hogan


Day one got off to a great start with Ms. Vaughn, Felicia Leatherwood, Beautiful Brown Baby Doll & Pam Hogan (left); Strength of Nature Global’s Camila Crews (Brand Manager), Charlene Bastien-Dance (Global Marketing Director), Amanda Wardlaw (International Sales Manager) and Tara Coleman (Business Development Manager) all on deck (right).

Pam Hogan & Felecia Leatherwood got right to work in booth 707 by educating attendees on Texture Manageability System and proper hair care for naturalistas

A live demonstration (left); works to draw a crowd every time (right)

Kimberly Walker was on site to talk about the Texture Manageability System as well (left);

Some of the natural ingredients found in the Texture Manageability System (right)

Beautiful Textures made some new friends with kits perfect for all hair types and ages

 Day One was a success!

Camila Crews, Chrisette Michele & Vaughn Moore on day two.

Product, product and more product

Chrisette Michele welcomed the WNHS guests to booth 707

Everyone gathered around (left); especially when Chrisette broke out into her hit song, “A Couple of Forevers” (right)


There was time for autographs (left) and close-ups with Chrisette (right)


Of course, the day wouldn’t be complete without a live demo! Before TMS (left); During TMS (right)

TMS at work (left); The final product (right)

The crowd loves it!

More Texture Manageability System believers!

Great job everyone!


For more information on Beautiful Textures, visit www.BeautifulTextures.com

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About Reversible™ Straightening Texture Manageability™

Strength of Nature – the makers of African Pride, Beautiful Textures, Elasta QP, MegaGrowth, TCB, Pro-line and Soft & Beautiful – is revolutionizing the hair industry with a ground-breaking product:

This revolutionary system has created a totally new category in hair care. Never before has hair been able to have it all – total manageability and versatility. For natural girls, it’s the flexibility to Flip™ back-and-forth from curly to straight and then back again, and if you have relaxed hair the system extends the time you need to touch-up between relaxer new growth applications.

The secret is the Inner-Active™ Leave-In Conditioner, which is infused with essential oils, natural butters and amino acids, and has no harsh chemicals. The Inner Active™ leave-in conditioner penetrates the hair, causing it to elongate and soften while making it easier to detangle. Once the detangling process is complete, the hair is blow-dried and flat ironed, creating beautifully straight, touchable soft hair with unmatched body, movement and shine – all in a fraction of the time of most traditional straightening methods.

Now in four quick steps, curly girls can go from natural curls to straight styles and back again without compromising or permanently altering their curl pattern. The system gives Reversible™ Straightening that lasts up to 6 weeks, plus the benefit to stop damaging your hair from daily heat straightening, or the choice to stop using harsh chemicals to permanently relaxed hair. But remember, the Texture Manageability™ System gives you the choice to go back to natural at any time because the Inner-Active Conditioners do not permanently change your hair texture.


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  1. Tarsha
    May 3, 2014 at 10:59 PM

    My daughter was a part of one of the demonstrations and her hair was beautiful. We were a little skeptical at first. She’s 17 and has never had a relaxer, so we didn’t want her curl pattern chemically altered. It did loosen her curls, but they are right she was able to go back to curly without a problem. Her hair actually looks healthier now. I liked her results so much I’m thinking about trying it myself. (I’m natural also) From my understanding, it’s available at select Walgreens.

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