BEAUTIFUL TEXTURES TEAMS UP WITH CHRISETTE MICHELE AT WORLD NATURAL HAIR SHOW IN ATLANTA
Chrisette Michele teamed up with Beautiful Textures for the 2014 World Natural Hair Show in Atlanta.
(ATLANTA) – April 28, 2014: On Saturday, April 26 and Sunday, April 27, Beautiful Textures dominated the World Natural Hair Show in Atlanta. Held at the Georgia International Convention Center (2000 Convention Center Concourse), the two-day experience was a hit with attendees and featured Grammy-award winning artist, Chrisette Michele! Showcasing an amazing display of products, hair demonstrations and a ton of free giveaways, both days featured celebrity hair stylist, Felicia Leatherwood, and master hair stylist, Pam Hogan, who educated attendees on the new Texture Manageability System (TMS).
Saturday’s highlight was the launch of National Hair Revolution Day – an annual campaign presented by Strength of Nature Global, LLC that celebrates the freedom of hair choice and versatility. The initiative received amazing support through social media from naturalistas at the event and abroad.
Sunday’s highlight was the highly anticipated appearance of Grammy-award winning artist, Chrisette Michele. The crowd waited in excitement as Strength of Nature Global Brand Manager, Camila Crews, welcomed them to the Beautiful Textures booth and shared a little about the brand and the new Texture Manageability System. She then introduced Chrisette who took to the stage to greet the fans and shared her enthusiasm of being a naturalista. Afterward, Chrisette sang her hit single, “A Couple of Forevers,” and participated in a special meet and greet where she signed autographs and took pictures with her fans.
Photos: James Hogan
Day one got off to a great start with Ms. Vaughn, Felicia Leatherwood, Beautiful Brown Baby Doll & Pam Hogan (left); Strength of Nature Global’s Camila Crews (Brand Manager), Charlene Bastien-Dance (Global Marketing Director), Amanda Wardlaw (International Sales Manager) and Tara Coleman (Business Development Manager) all on deck (right).
Pam Hogan & Felecia Leatherwood got right to work in booth 707 by educating attendees on Texture Manageability System and proper hair care for naturalistas
A live demonstration (left); works to draw a crowd every time (right)
Kimberly Walker was on site to talk about the Texture Manageability System as well (left);
Some of the natural ingredients found in the Texture Manageability System (right)
Beautiful Textures made some new friends with kits perfect for all hair types and ages
Day One was a success!
Camila Crews, Chrisette Michele & Vaughn Moore on day two.
Product, product and more product
Chrisette Michele welcomed the WNHS guests to booth 707
Everyone gathered around (left); especially when Chrisette broke out into her hit song, “A Couple of Forevers” (right)
There was time for autographs (left) and close-ups with Chrisette (right)
Of course, the day wouldn’t be complete without a live demo! Before TMS (left); During TMS (right)
TMS at work (left); The final product (right)
The crowd loves it!
More Texture Manageability System believers!
Great job everyone!