SCurl Sponsors XXL Mag Hip Hop Concert Series
SCURL® PRODUCTS ANNOUNCES SPONSORSHIP OF THE 2014 XXL FRESHMAN CLASS TOUR: HIP HOP CONCERT SERIES
Chicago, IL (BlackNews.com) — SCurl, a top selling men’s ethnic hair care line, has again teamed up with XXL Magazine for its 2014 Freshman Class Tour.
Kicking off June 9th at New York’s Best Buy Theater in Times Square, the tour features up-and-coming artists who are “making global noise” in the hip-hop world. Since 2007, the Freshman Class Tour has provided a national platform for these talented performers to become major players on the music scene – some selling millions of albums and downloads, and selling out venues across the country. Included among the most notable members are Kendrick Lamar, Wiz Khalifia, Macklemore and Meek Mill.
Pam Richardson, SCurl’s Senior Brand Manager, sees the partnership as further evidence of the brand’s continuing commitment to its customers. “The XXL audience are trendsetters; they are at the forefront of everything that’s happening in music, fashion, social media and even film,” says Richardson. “These artists are influencers who understand the power of “looking good” and having a unique style. And that’s exactly who the SCurl customer is.”