Home > Just So You Know > Author Frans Johansson and Film Director Gina Prince Bythewood Added to the 2014 Plunge Conference Lineup

Author Frans Johansson and Film Director Gina Prince Bythewood Added to the 2014 Plunge Conference Lineup

 photo Plunge-the-industry-cosign_zpsa9d7f66e.pngAUTHOR FRANS JOHANSSON AND FILM DIRECTOR





October 1, 2014, New York, New York – Film Life, Inc., announced today two additions to the 2014 Plunge Culture & Creativity Conference speaker and event lineup. Along with green living expert and author Danny Seo and the Black Enterprise Innovation Slam Competition, Frans Johansson, author of The Medici Effect, will participate in Plunge Talks on Friday, November 7. On Saturday, November 8, film director Gina Prince Bythewood will screen her new film, Beyond the Lights, this year’s Plunge Premiere, followed by a Q&A with conference attendees. The conference is produced in association with the Greater Miami Convention & Visitors Bureau (GMVB).

Frans Johansson spent three years talking with individuals and teams who were at the intersection of various disciplines and cultures. He combined the results from those interviews with decades of existing research in psychology, economics and management of creativity and innovation. His book, The Medici Effect, fully explores the concept of cross-field and cross-cultural combinations and offers guidance on how to make such an approach work effectively.

At Plunge Talks, Johansson will share his insight on how “Diversity Drives Innovation.” Acutely aware that, “In this new order of rising economies and beleaguered markets, understanding how to use diversity as power is more important than ever,” Frans Johansson redefines diversity beyond traditional social identifiers and demonstrates how today’s most innovative companies have used their existing diversity as a strategy to drive growth and profitability. Johansson will deliver a roadmap for how any company can make diversity its most powerful competitive advantage on the innovation front.  The Plunge audience will have a front row seat at the heart of this dynamic conversation and learn how diversity is affecting society globally.

This year’s Plunge Premiere, Beyond the Lights, is Gina Prince Bythewood’s newest film. Bythewood’s directorial credits include The Secret Life of Bees, Disappearing Acts and Love & Basketball, produced by Spike Lee and starred Omar Epps and Sanaa Lathan, which won her the Independent Spirit Award for Best First Screenplay, among other honors. A Q & A with Gina Prince Bythewood will follow the screening.


Beyond the Lights will be released nationally on November 14, but Plunge attendees will view the Miami premiere of the film courtesy of Relativity Media. Beyond the Lights is the story of Noni (Gugu Mbatha-Raw), the music world’s latest superstar. But not all is what it seems, and the pressures of fame have Noni on the edge–until she meets Kaz Nicol (Nate Parker), a young cop and aspiring politician who’s been assigned to her detail. Drawn to each other, Noni and Kaz fall fast and hard, despite the protests of those around them who urge them to put their career ambitions ahead of their romance.  But it is ultimately Kaz’s love that gives Noni the courage to find her own voice and break free to become the artist she was meant to be.


Visit www.PlungeCon.com for additional speaker and event updates.


The Plunge Culture & Creativity Conference is a multicultural networking event showcasing extraordinary people credited with groundbreaking work in the arts, entertainment and sports, lifestyle, media and technology. The three-day event will include inspiring talks, culture classes, film screenings, networking sessions and the Innovation Slam programmed to be both intellectually stimulating and professionally rewarding. The conference is produced by Backdrop (the tourism consulting arm of Film Life, Inc.) with support from the Greater Miami Convention & Visitors Bureau (GMCVB).

About Film Life

Film Life, Inc., is a multifaceted entertainment company headquartered in New York City. The company was founded in 2001 by Jeff Friday, its current CEO. The company’s operations center on event production, developing innovative content across all forms of media and providing strategic advisory services to a wide range of corporations in the entertainment, tourism and consumer product industries.

About the Greater Miami Convention & Visitors Bureau

The Greater Miami Convention & Visitors Bureau (GMCVB) is an accredited not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami and the Beaches for leisure, business and conventions. To get further engaged with Miami and the Beaches, join the conversation by following us on our social media channels at Facebook, Twitter, LinkedIn, Instagram and Pinterest.

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